The One Hour Dress

When an announcement was first made in 1923 that Mary Brooks Picken of the Woman’s Institute had developed a new plan by which an attractive dress could be made in an hour, it aroused tremendous interest among women everywhere.

One Hour Dress Made in 34 Minutes!

Some doubted that such an achievement was possible until the dress was made in a public demonstration in the Grand Central Palace, New York, in 34 minutes, a fact recorded in the New York newspapers and attested to by officials of the National Merchandise Fair…

And you can have as many “One Hour Dresses” as your heart desires — in infinite variety, for the “One Hour Dress” is not a style of dress, it is a method of making. It is a new and simple plan by which the dress you select from the many designs in this book can actually be cut out, put together, finished all complete in sixty minutes. Read more…